{"id":1084,"date":"2024-10-28T14:54:33","date_gmt":"2024-10-28T14:54:33","guid":{"rendered":"https:\/\/iamchristianmai.de\/?page_id=1084"},"modified":"2026-03-03T10:48:51","modified_gmt":"2026-03-03T10:48:51","slug":"skinny-btch","status":"publish","type":"page","link":"https:\/\/iamchristianmai.de\/?page_id=1084","title":{"rendered":"Skinny B*tch"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1084\" class=\"elementor elementor-1084\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc2c9c3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bc2c9c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36e2325\" data-id=\"36e2325\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed73e4d elementor-widget elementor-widget-spacer\" data-id=\"ed73e4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9ad1de elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a9ad1de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fe6ee7\" data-id=\"4fe6ee7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3c1070 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"b3c1070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"116\" src=\"https:\/\/iamchristianmai.de\/wp-content\/uploads\/2024\/10\/Iamr2drink-1024x116.png\" class=\"attachment-large size-large wp-image-1087\" alt=\"\" srcset=\"https:\/\/iamchristianmai.de\/wp-content\/uploads\/2024\/10\/Iamr2drink-1024x116.png 1024w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2024\/10\/Iamr2drink-300x34.png 300w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2024\/10\/Iamr2drink-768x87.png 768w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2024\/10\/Iamr2drink-1536x174.png 1536w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2024\/10\/Iamr2drink.png 1957w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d23fba elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4d23fba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4da8b8\" data-id=\"f4da8b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae4a9a1 elementor-widget elementor-widget-spacer\" data-id=\"ae4a9a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cca389 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3cca389\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f4997d\" data-id=\"2f4997d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-444d8f6\" data-id=\"444d8f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26979b2 elementor-hidden-desktop elementor-hidden-tablet elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"26979b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 200 200\" style=\"enable-background:new 0 0 200 200;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:none;stroke:#C0C0C0;stroke-width:6;stroke-miterlimit:10;}<\/style><line class=\"st0\" x1=\"100.1\" y1=\"17.6\" x2=\"100.1\" y2=\"182.4\"><\/line><polyline class=\"st0\" points=\"74.9,158.1 100.1,182.4 100.1,182.4 124.3,158.1 \"><\/polyline><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0b47a4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a0b47a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a9852e7\" data-id=\"a9852e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72ca260 elementor-hidden-mobile elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"72ca260\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 200 200\" style=\"enable-background:new 0 0 200 200;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:none;stroke:#C0C0C0;stroke-width:6;stroke-miterlimit:10;}<\/style><line class=\"st0\" x1=\"17.3\" y1=\"99.5\" x2=\"182\" y2=\"99.5\"><\/line><polyline class=\"st0\" points=\"157.8,124.7 182,99.5 182,99.5 157.8,75.3 \"><\/polyline><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6ef1ad5\" data-id=\"6ef1ad5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f66b1f0 elementor-widget elementor-widget-text-editor\" data-id=\"f66b1f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr dieses Projekt wurde die Marke von Grund auf aufgebaut: vom Brand Mindset \u00fcber Tone of Voice (klar, mutig, mit Augenzwinkern) bis zur kompletten visuellen Identit\u00e4t inklusive Logo-System, Farbwelt, Typografie sowie Look &amp; Feel.\u00a0<br \/>Eine besondere Herausforderung im Markenaufbau war der bewusst polarisierende Name. Um Missverst\u00e4ndnisse zu vermeiden und die Marke sauber zu positionieren, wurde die Herkunft aktiv aufgel\u00f6st: Der Name kommt aus der Hundewelt (\u201eb*tch\u201c = H\u00fcndin) und kn\u00fcpft an die Idee der Underdogs an \u2013 selbstbewusst, unangepasst, mit Haltung. \u00dcbersetzt wurde das in ein klares, wiedererkennbares Markensystem (u.\u202fa. die Schreibweise \u201eB*tch\u201c) sowie in tierische Markenbotschafter, die den Charakter des Drinks tragen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-daae5be\" data-id=\"daae5be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11860d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11860d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6b2e22\" data-id=\"b6b2e22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b643351 elementor-widget elementor-widget-spacer\" data-id=\"b643351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6108489 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6108489\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c1233c\" data-id=\"3c1233c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f50828f elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"f50828f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-03-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1224\" alt=\"\" srcset=\"https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-03-1024x1024.jpg 1024w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-03-300x300.jpg 300w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-03-150x150.jpg 150w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-03-768x768.jpg 768w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-03.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdc1ae4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cdc1ae4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-65fdfc8\" data-id=\"65fdfc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf834cf elementor-widget elementor-widget-image\" data-id=\"cf834cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-04-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1223\" alt=\"\" srcset=\"https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-04-1024x1024.jpg 1024w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-04-300x300.jpg 300w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-04-150x150.jpg 150w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-04-768x768.jpg 768w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-04.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8bbaa50\" data-id=\"8bbaa50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b0a2dd9\" data-id=\"b0a2dd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-030eede elementor-widget elementor-widget-image\" data-id=\"030eede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/P7150859-1024x768.jpg\" class=\"attachment-large size-large wp-image-1228\" alt=\"\" srcset=\"https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/P7150859-1024x768.jpg 1024w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/P7150859-300x225.jpg 300w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/P7150859-768x576.jpg 768w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/P7150859-1536x1152.jpg 1536w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/P7150859-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c727733 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c727733\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a83e810\" data-id=\"a83e810\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c8cbb3\" data-id=\"4c8cbb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7aabcc elementor-widget elementor-widget-image\" data-id=\"e7aabcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/240809-SB-SoMe-Grid-1024x1024.png\" class=\"attachment-large size-large wp-image-1231\" alt=\"\" srcset=\"https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/240809-SB-SoMe-Grid-1024x1024.png 1024w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/240809-SB-SoMe-Grid-300x300.png 300w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/240809-SB-SoMe-Grid-150x150.png 150w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/240809-SB-SoMe-Grid-768x768.png 768w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/240809-SB-SoMe-Grid.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-776b147\" data-id=\"776b147\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3d8fe6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e3d8fe6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7976146\" data-id=\"7976146\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-966b01f elementor-widget elementor-widget-video\" data-id=\"966b01f\" data-element_type=\"widget\" data-e-type=\"widget\" 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1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d261ec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8d261ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62c2508\" data-id=\"62c2508\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d46de7\" data-id=\"6d46de7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-304d4da elementor-widget elementor-widget-image\" data-id=\"304d4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-05-1024x576.jpg\" class=\"attachment-large size-large wp-image-1225\" alt=\"\" srcset=\"https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-05-1024x576.jpg 1024w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-05-300x169.jpg 300w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-05-768x432.jpg 768w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-05-1536x864.jpg 1536w, https:\/\/iamchristianmai.de\/wp-content\/uploads\/2026\/03\/Skinny-Btch-05.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>F\u00fcr dieses Projekt wurde die Marke von Grund auf aufgebaut: vom Brand Mindset \u00fcber Tone of Voice (klar, mutig, mit Augenzwinkern) bis zur kompletten visuellen Identit\u00e4t inklusive Logo-System, Farbwelt, Typografie sowie Look &amp; Feel.\u00a0Eine besondere Herausforderung im Markenaufbau war der bewusst polarisierende Name. Um Missverst\u00e4ndnisse zu vermeiden und die Marke sauber zu positionieren, wurde die&hellip;&nbsp;<a href=\"https:\/\/iamchristianmai.de\/?page_id=1084\" rel=\"bookmark\">Weiterlesen &raquo;<span class=\"screen-reader-text\">Skinny B*tch<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-1084","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/iamchristianmai.de\/index.php?rest_route=\/wp\/v2\/pages\/1084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iamchristianmai.de\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/iamchristianmai.de\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/iamchristianmai.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iamchristianmai.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1084"}],"version-history":[{"count":7,"href":"https:\/\/iamchristianmai.de\/index.php?rest_route=\/wp\/v2\/pages\/1084\/revisions"}],"predecessor-version":[{"id":1235,"href":"https:\/\/iamchristianmai.de\/index.php?rest_route=\/wp\/v2\/pages\/1084\/revisions\/1235"}],"wp:attachment":[{"href":"https:\/\/iamchristianmai.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}